Outsourced appointment setting — without hiring, training or managing setters
Outsourcing appointment setting moves recruiting, training, tooling and day-to-day management of setters to a provider, and converts a fixed payroll cost into a cost that follows results. What you give up is direct control of the calls, which is why script, criteria and recording access have to be agreed at the start.
This is the service where we generate the leads and book the meetings for you. Already have leads and just need them closed? See commission-only closers.
In-house versus outsourced, without the sales pitch
The honest comparison is not cost against cost — it is which risk you would rather carry.
- In-house: full control of messaging and data; you carry recruitment, ramp-up, salary and turnover risk
- Outsourced: the provider carries hiring and ramp; you carry the risk of drifting messaging and thin qualification
- In-house suits complex technical sales where product knowledge takes months to build
- Outsourced suits testing a new market, a new offer, or adding capacity faster than you can hire
What a competent handover actually includes
Most outsourcing disappointments trace back to a handover that never happened. Insist on all of this in writing before the first call.
- The target definition and the disqualifiers
- Written qualification criteria — see the list on our B2B setting page
- An opener and objection responses reviewed by you, not just sent to you
- Access to call recordings, not only a summary dashboard
- A named point of contact who can change the script within a day
- A stated rule for data and recording ownership at the end of the engagement
How we structure it
Engagements are weighted towards the result rather than a flat retainer, so the cost of a quiet month sits mainly with us. You keep approval over the script and the qualification criteria, and you get the recordings.
We do not take engagements where the offer has never been sold by anyone, because outsourced setting amplifies an existing sales motion — it does not invent one.
FAQs
Frequently asked questions
Want closers working your pipeline?
Book a 30-minute strategy call. We'll map where your pipeline leaks and what a commission-led team would change.