SDR as a service — outbound prospecting without building an SDR team
SDR as a service gives you trained sales development reps who prospect, qualify and book meetings for your closers, supplied and managed externally. You get the output of an SDR function without recruiting, tooling, training and managing one.
What the hidden cost of an in-house SDR really is
The salary is the visible part. The rest is recruitment fees, a prospecting tool stack, data subscriptions, a manager's time, and a ramp period where output is near zero while the rep learns your market.
Then there's attrition. SDR is one of the highest-turnover roles in business, so the ramp cost is not a one-off — it recurs every time someone is promoted or leaves.
- Recruitment and onboarding cycle before any output
- Data, sequencing, dialler and enrichment tooling
- Management attention that founders rarely have spare
- Ramp time before the first qualified meeting lands
How our SDR function runs
We start from your ideal customer profile and build a target list you approve, rather than blasting a bought database and hoping.
Outreach runs across the channels your buyers actually respond to, qualification follows the checklist you signed off, and every booked meeting arrives with context notes so the closer isn't starting cold.
- ICP definition and approved target list
- Multi-channel outreach — email, phone, LinkedIn
- Qualification against your written criteria
- Meetings booked directly into your calendar with notes
- Weekly reporting on activity, meetings and show rate
SDR only, or SDR plus closing
If you have strong closers and an empty calendar, take the SDR function alone. If the deals are stalling after the meeting, adding a closer usually moves revenue faster than adding more meetings.
We'll be direct on the call about which of the two your numbers point to, because buying the wrong one is the most common way this spend gets wasted.
FAQs
Frequently asked questions
Want closers working your pipeline?
Book a 30-minute strategy call. We'll map where your pipeline leaks and what a commission-led team would change.