Outsourced business development that is measured in pipeline, not activity
Outsourced business development hands the work of finding, opening and progressing new commercial relationships to an external team. Done properly it is judged on qualified pipeline and closed revenue, not on emails sent or calls dialled.
Business development versus lead generation
Lead generation is a volume exercise: get attention, capture interest, hand it over. Business development is a relationship exercise: identify the accounts worth having, work out who inside them matters, and open a credible conversation.
The two need different people. Confusing them is why so many outbound programmes generate reports full of activity and no revenue.
What the engagement covers
We scope around your target accounts and the commercial outcome you want, then run the stages you can't cover internally.
- Target account research and prioritisation
- Multi-threaded outreach to the people who actually decide
- Discovery and qualification calls
- Proposal support and closing calls where you want us to run them
- Partnership and channel conversations where they're relevant
How we report
Activity metrics are diagnostic, not the goal. The numbers that decide whether the engagement continues are qualified meetings, pipeline value created, and closed revenue.
Everything runs in your CRM, so you're not reliant on a slide deck to know what's happening.
FAQs
Frequently asked questions
Want closers working your pipeline?
Book a 30-minute strategy call. We'll map where your pipeline leaks and what a commission-led team would change.