Performance based sales agency — we get paid when you do
A performance based sales agency ties most of its fee to results it produces — meetings held or revenue closed — instead of billing a flat monthly retainer. It aligns incentives, and it moves the risk of a flat month away from the client.
What 'performance based' should mean
The phrase is used loosely. Plenty of agencies describe themselves as performance based while charging a full retainer with a small bonus attached, which is a retainer with better marketing.
Ask any provider three questions: what percentage of your fee is at risk, what specific event triggers payment, and what happens in a month where nothing closes. The answers tell you whether the label is real.
- How much of the fee depends on the outcome
- Which event triggers payment — meeting held, or deal closed
- Who absorbs the cost of a zero-result month
- Whether there's a lock-in that survives poor performance
How our model works
We weight compensation towards commission on closed revenue. That's why we qualify engagements hard before accepting them: on this model, taking on an offer that can't sell costs us more than it costs you.
It also changes the conversation during onboarding. We'll push back on positioning, pricing and qualification criteria, because those decide whether anyone gets paid.
The trade-off, stated plainly
Performance pricing is not automatically cheaper. When a campaign works, a commission-led team can cost more in absolute terms than a retainer would have — you're paying a share of revenue that exists because of the work.
What you buy is downside protection and alignment. If that's not the trade you want, a retainer model may genuinely suit you better, and we'd rather say so early.
FAQs
Frequently asked questions
Want closers working your pipeline?
Book a 30-minute strategy call. We'll map where your pipeline leaks and what a commission-led team would change.